Chupa Chups

The challenge

Chupa Chups wanted to promote their new sweet, Chupa Chups Airheads, reaching their target audience, creating a buzz around the new product and positioning Chupa Chups Airheads as fun and entertaining.

The solution

Social Circle delivered a campaign with 7 top-tier social influencers to create exciting, shareable content around Chupa Chups.

Including talent such as Alfie Deyes, Rose Ellen Dix and STRskillSchool, each of them performed a Chupa Chups Airheads challenge on their channel, from making a Mini Candy Launching Catapult to How to Create Summer Inspired Rainbow Hair.