The challenge

Nickelodeon wanted to drive awareness of their new series, 100 Things to Do Before High School, reaching a target audience of teenage girls.

The solution

Social Circle delivered a fun, playful campaign where 6 social influencers each created a dedicated video on their channel showing something they wished they had done before High School – from making mini-pizzas to creating “Emo-phase” looks.

This was then used to inspire conversation amongst their followers as everyone shared what they too wished they had done or want to do before High School.

Here are some examples of the video content: